Freelance Content Writer in Glasgow
Let me use storytelling and painstakingly researched data to help your brand convert website visitors into long-term customers who keep coming back for more.
See my blog and portfolio for a glimpse of my people-first approach to search optimised content writing.
Topics I Cover
I’m an SEO and user-intent focused content writer working on the following topics:
- People-centric business, HR, DE&I, culture, finance, and operations
- Food, beverage, restaurants, and hospitality
- Pets (I have two senior cats and a Jug dog!)
- Finding purpose through creativity and work
- Girls’ and women’s issues
- Overcoming mental illness, trauma, addiction, and economic hardship
- The psychology of education and work
Why Work With Imogen?
Per HubSpot, companies that publish a blog 16 or more times per month get 3.5 times more traffic and 4.5 times more leads than those posting zero to four times.
User intent- and SEO-optimised website and blog copy signals to Google that your site is useful to people searching for your service or product. More relevant, expertly-written content means more visibility, a stronger brand, higher conversion rates, increased domain authority, and a clearer value proposition. It’s that simple. I’d love to help your business attract more customers, build a community, add value to returning customers, and solidify its identity and legacy.
I’ll masterfully adapt to your brand’s voice and style, and provide site visitors with content that informs, explains, persuades, and establishes trust. Bylined and ghostwritten work I’ve written includes articles published in the LA Times, Ancestry, Indeed, and Cirque du Soleil. Seven years’ experience of content writing, editing, SEO, SGE, content strategy, storytelling, ideation, user-centric content, SERP analysis, and generative AI.
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Why Does Your Website Need a Blog?
Regularly maintaining a blog improves SEO, helping your site climb up the search engine rankings as you bulk it out with relevant content. What’s more, it strengthens your brand, attracts organic traffic, captures data and engages new and returning customers. Internally, an employee blog is a nifty resource for onboarding that supports ongoing training and development in a way that’s fun and familiar for employees.
As a company owner, content director, marketing head or HR professional, you simply don’t have time to regularly craft long-form blogs. Even with the help of AI — inputting prompts, fact-checking, amending for brand voice and editing take time. Outsourcing to an agency or content mill is often extortionate for the quality. Want to cut out the middle man? I’m a content writer in Glasgow who loves working with brands whose values, vision and mission I align with.
I’ll learn your brand story, profile your target audience, get to know your company culture, and won’t rest until I’ve mastered your brand’s voice and tone. Next, I’ll bring it all together into compelling long-form content that attracts, persuades, engages and retains.
Partnering with Imogen Sharma gives your company the commitment and consistency of an employee for a fraction of the price.
Pricing: Individual Posts and Rolling Contracts
My native written language is standard British English, and I’ve written extensively using Oxford Style, Standard American English, AP style, Canadian English and Australian English. I’m a content writer in Glasgow who’s familiar with and have software for Cambridge, Oxford and Merriam-Webster dictionaries. As you can see from my portfolio, I’m equally comfortable writing in a formal and conversational style.
Imogen Sharma’s Blog
- Does Childhood Trauma Make it Harder to Do Well at Work or School?
- Is Roscoe by Midlake the most underrated song of all time?
- Artiface
- A Perfect Circle’s Mer De Noms Is the Most Underrated Rock Album of All Time (In the UK, at Least)
- What Is Crashing Out?
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Glasgow Content Writer Frequently Asked Questions
Looking for answers? You’re in the right place.
Why work with you when I can hire an employee?
Great question! First off, I’m a Glasgow-based content writer who offers the expertise, autonomy and experience of a business owner and operator with seven years’ experience writing and editing. Second, I create high-level, bespoke content writing at speed, which translates to better value for your company. Still, as your single point of contact, I bring the consistency, loyalty and culture add you’d expect from an employee.
Finally, you can change the terms of our contract whenever you need, scaling up or down at a moment’s notice. Seasonal downturn? No problem, scale back or take a break and we can resume when business picks up again. Most of my regular work is done with small number of carefully selected clients I collaborate with on an ongoing basis. Building lasting relationships ensures I master your brand voice, understand your core values and deliver exceptional results.
What are the actual business benefits of blogs?
Conversion rate optimization, lead generation, sales enablement, customer retention, increased search engine ranking, brand affirmation and community building are a few examples of how blogging can benefit your business.
Looking for an in-depth exploration of a business blog’s benefits? Check out our article, A Comprehensive Guide to the Power of White Label Blogs.
What’s the difference between human written and AI-assisted content?
The most crucial difference between human written and AI-assisted content is brand voice and personality. If you type a brief into ChatGPT, it will write you a blog post that’s SEO optimized, contains the right keywords and sounds fine. However, without plenty of refinement and finessing, the post will likely contain errors and sound distinctly bland — not very compelling for readers or search engines.
If you’re looking to create a high-volume campaign at speed, this is adequate, but even the most basic AI-generated blog needs editing, fact checking and formatting by an SEO and digital marketing expert. Human-written blogs will always be more engaging, nuanced and brand-specific, but they take longer to create and cost more. They’re the perfect choice for someone looking to use SEO and content marketing to broaden their audience and increase retention. Augmented AI is a hybrid of both approaches. Learn more on the services page.
**Prices shown are for high-volume and ultra high-volume rolling contracts for a content writer near you.
Imogen Sharma 